Dr. Daniel G. Bachrach is the Rosa P. and Robert C. Morrow Faculty Excellence Fellow at the Culverhouse College of Commerce at The University of Alabama. He is the editor or co-author of 6 books, including Becoming more than a showroom: How to win back showrooming customers; Exploring Management 6e (Wiley), Management 4th Canadian Edition (Wiley); Transformative Selling (Wessex); The Handbook of Behavioral Operations Management (OUP), and 10 Don’ts on Your Digital Devices The Non-Techie’s Survival Guide to Cyber Security and Privacy (APress). Professor Daniel’s peer-reviewed articles have appeared in a range of top-tier academic outlets, including Journal of Applied Psychology, Organization Science, Personnel Psychology, Organizational Behavior and Human Decision Processes, Strategic Management Journal, Journal of Retailing, Production and Operations Management, Journal of Personal Selling and Sales Management, and Journal of Operations Management.