Dr. Fred R. David is the author of three mainstream strategic management textbooks that have been used at more than 400 universities and colleges, including Duke University and Harvard. Published and translated in six foreign languages, this book has led the field of strategic management for more than a decade in providing an application/practitioner approach to the discipline.
Fred R. and Forest R. David, a father-son team, have published more than 50 articles in esteemed journals. With a Ph.D. in Management from the University of South Carolina, Dr. Fred is the TranSouth Professor of Strategic Planning at Francis Marion University in Florence, South Carolina. Dr. Forest has taught strategic-management courses at Campbell University, Francis Marion University. and Mississippi State University.