Professor Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. Dr. Levy earned a PhD in business administration from The Ohio State University and his undergraduate and graduate degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the University of Miami marketing faculty as chair andprofessor. Dr. Levy has published over fifty articles in leading marketing and logistics journals and currently serves on the editorial review board of the Journal of the Academy of Marketing Science, ECR Journal, Journal of Retailing, International Journal of Logistics Management, International Journal of Logistics and Materials Management, and European Business Review.