Professor Rita Cossa is a faculty member at the DeGroote School of Business at McMaster University (Canada), where she teaches the undergraduate introduction to marketing and business courses. Teaching highlights include a nomination to TVOntario’s Best Lecturer Competition and notations in Maclean’s Guide to Universities as a Popular Professor for Marketing. Rita has authored various student and instructor supplements, including two marketing study guides. Prior to the completion of her MBA, Ms. Cossa held several management-level positions in the financial services industry.