Dr. Robert A. Baron is Regents Professor and Spears Professor of Entrepreneurship at Oklahoma State University. He received his PhD in Social Psychology from the University of Iowa (1968). Dr. Baron has held faculty appointments at Rensselaer Polytechnic Institute, the Universities of Minnesota, Texas, South Carolina, Washington, Princeton University, Purdue University, and Oxford University (UK). From 1979-1981 he was the Program Director for Social and Developmental Psychology at NSF. In 2001 he was appointed as a Visiting Senior Research Fellow by the French Ministry of Research (Universite de Toulouse).

Dr. Robert is a Fellow of APA and a Charter Fellow of APS. He has published more than hundred and forty articles and forty five chapters, and is the author or co-author of fortynine books in Management and Psychology. Baron serves on the boards of several major journals, and has received numerous awards for his research (e.g., “Thought Leader” award, Entrepreneurship Division, Academy of Management, 2009 the Grief award, for the most highly cited paper in the field of Entrepreneursip). He also holds 3 U.S. patents and was founder and CEO of IEP, Inc. (1993-2000).

Dr. Baron’s current research interests focus on applying the findings and principles of social psychology to the field of entrepreneurship, where Robert has studied such topics as how entrepreneurs’ social skills influence their success, the role of perception in opportunity recognition, and the role of positive affect in entrepreneurship.