Hoffman and Bateson’s Services Marketing: Concepts, Strategies, and Cases, 4th edition (PDF) examines the use of services marketing as a competitive tool from a uniquely broad perspective. The textbook explores services marketing not only as an essential focus for service firms but also as a source of competitive advantage for
For more than 25 years, Magnetic Resonance Imaging of the Brain and Spine 5th edition (PDF) has been the leading textbook on imaging diagnosis of brain and spine disorders. The 5th Edition continues this tradition of excellence with thorough coverage of recent trends and changes in the clinical diagnosis and
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Quick access to main clinical information and solutions to common problems in internal medicine – as close as your pocket! Pocket Medicine, 6th Edition, (PDF) is your go-to resource for fast answers to diagnostic questions you’ll encounter on rounds and exams. Prepared by attending physicians and residents at Massachusetts General
We all have a natural inquisitiveness about how the human body works. The aim of Human Physiology: From Cells to Systems, 4th Canadian Edition, (PDF) is to strengthen this enthusiasm and curiosity while effectively teaching physiology as a comprehensible and enjoyable subject. Structured around a central theme of homeostasis, the