Category: E-Books

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the

Microbial ecology is the study of relations among microbes in natural environments and their roles in food web dynamics, biogeochemical cycles, and the evolution of life. Microbes are the most plentiful organisms in the biosphere and facilitate many critical reactions in elemental cycles and biogeochemical reactions. Because they are vital

This best-selling reader is designed to shift college students from reading highly controlled elementary-level materials to appreciating authentic literature. Written mainly in the twentieth century by authors from Latin America, Spain, and the United States, the 31 short stories in Album 4th Edition (PDF) appear in order of increasing difficulty.

This latest new and updated Economics for Business 7th edition (PDF) uses up-to-date case studies to examine the key issues facing the business world today. Looking at everything from the impact of the financial crisis to the operation of an individual business, the updated 7th edition illustrates how economic theory

This advanced undergraduate Analytical Mechanics (PDF) textbook begins with the Lagrangian formulation of Analytical Mechanics and then passes directly to the Hamiltonian formulation and the canonical equations, with constraints incorporated through Lagrange multipliers. Hamilton’s Principle and the canonical equations remain the basis of the remainder of the text. Topics considered