Category: E-Books

The field of oral microbiology has seen basic conceptual changes in recent years. Microbial communities are now seen as the basic etiological agent in oral diseases through their interface with host inflammatory responses. The study of structured microbial communities has improved our understanding of the roles of each member in

Business Ethics: Methods and Application, (PDF) provides a new systematic approach to normative business ethics that includes the complex and numerous ethical challenges of modern business. It intends to train analytical thinking skills in the field of business ethics and to approach ethical issues in business in a systematic and

Built on a basis on property law, new lead author, Marissa Pagnattaro, University of Georgia, and the whole authorship team bring a fresh perspective stressing the importance of understanding laws and regulations that are essential foundations for business. Using court examples and cases in Sidebars that are relevant for business,

In an age of economic downturn, effective marketing becomes increasingly difficult. In order to remain competitive and prosperous, organizations must strategically evaluate their position in the market and implement new marketing plans. Samanta‘s Strategic Marketing in Fragile Economic Conditions (PDF) offers relevant theoretical frameworks and the latest empirical research findings

A critical appraisal of why environmental policies succeed and fail, Environmental Policymaking and Stakeholder Collaboration, (PDF) offers policymakers with the keys to navigating complex environmental issues and stakeholder negotiations. It includes theories in environmental policymaking and stakeholder management, compares and contrasts successful and failed process and policy, and covers practical