Category: E-Books

In this completely revised and updated Designing with the Mind in Mind 2nd edition (PDF), author Jeff Johnson provides you with just enough background in perceptual and cognitive psychology that user interface (UI) design guidelines make intuitive sense rather than being just a list of rules to follow. Early UI

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

The Sociolinguistics of Hip-hop as Critical Conscience: Dissatisfaction and Dissent, (PDF) adopts a sociolinguistic perspective to trace the origins and enduring significance of hip-hop as a global tool of resistance to oppression. The contributors, who demonstrate a range of international perspectives, analyze how hip-hop is employed to express dissent and

Introduces readers to the basic concepts of economics with engaging, timely stories and applications Readers hoping to get a better understanding of the world around them, often leave with their questions unreciprocated. Microeconomics: Principles, Applications, and Tools, 9th Edition (PDF) is built upon the author’s philosophy of using the basic

College Mathematics for Business, Economics, Life Sciences, and Social Sciences, 14th Edition, (PDF) provides more built-in guidance than any other ebook in its field ― with a special focus on prerequisites skills ― and a host of student-friendly features to assist students to catch up or learn on their own.