Category: E-Books

Kerin/Hartley’s Marketing: The Core, 7th Edition, (PDF) continues to meet the requirements of a wide spectrum of faculty—from professors looking for a solid textbook with key supplements, to those looking for a top-notch integrated digital solution. Marketing: The Core emphasizes on decision making through extended examples, cases, and videos engaging

Starting in the early days of the Space Age – well before the advent of manned spaceflight – the United States, trailed soon by other nations, undertook an enthusiastic effort to study the planets of the solar system. The exceptional fruits of this research revolutionized the public’s view of their

Designed for undergraduate math majors, this rewarding and rigorous treatment, Calculus: A Rigorous First Course (PDF/ePub) covers the usual topics of first-year calculus: derivatives, limits, infinite series and integrals. Author Daniel J. Velleman focuses on calculus as a tool for real problem-solving rather than the subject’s theoretical foundations. Stressing a

This acclaimed graduate textbook, Wooldridge’s Econometric Analysis of Cross Section and Panel Data 2nd edition (PDF) provides a unified treatment of 2 methods used in contemporary econometric research: data panel and cross-section methods. By focusing on assumptions that can be given behavioral content, the ebook maintains an appropriate level of

Scott Freeman’s Biological Science, 6th Edition, (PDF) is favorite for its Socratic narrative style, its stress on experimental evidence, and its devotion to active learning. Science education research shows that true mastery of content needs a move away from memorization towards active engagement with the material in a personal, focused way. Biological