The focus of this ebook, Technology Entrepreneurship: Taking Innovation to the Marketplace, 2nd edition (PDF) is on technology ventures — how they operate, start, and sometimes exit profitably. In short, it covers all the elements required to launch a successful technology company, including discussion of cutting-edge trends such as “entrepreneurial
This revised best-seller, Safety Instrumented Systems: Design, Analysis, and Justification, 2nd edition, (PDF) is perfect for instrumentation and control system engineers in the process industries who are responsible for designing, installing, and maintaining safety instrumented systems. Managers, engineers, technicians, and sales professionals employed by end users, engineering firms, systems integrators, and
Data Mining: Practical Machine Learning Tools and Techniques, 3rd Edition (PDF), provides a thorough grounding in machine learning concepts together with practical advice on applying machine learning tools and techniques in real-world data mining situations. This highly awaited 3rd edition of the most acclaimed work on data mining and machine
A dynamic foundation to the global study of contemporary logistics. A market-leading textbook, Contemporary Logistics 12th global edition (PDF) explores modern logistics from a managerial perspective. These are characterized by geopolitical tensions in parts of the world, supply chain vulnerabilities caused by severe natural disasters, steadily increasing trade, and an
Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers. Underscoring that even the best services and products will go unsold if marketers cannot communicate their value,