Category: E-Books

Develop and begin to apply financial principles – People often struggle to see how financial concepts relate to their prospective careers and personal lives. Financial Management: Principles and Applications 13th edition (PDF) gives readers a big picture perspective of finance and how it is important in their professional and even personal

Pioneers in the field, Cateora, Graham and Gilly continue to set the standard in this International Marketing 17th edition with their well-rounded perspective of international markets that encompass geography, history, language, and religion as well as economics, which helps college students see the cultural and environmental uniqueness of any region

This comparatively highly visual, concise, and affordable ebook ‘Introducing Sociology Using the Stuff of Everyday Life‘ (PDF) offers a refreshingly new way forward to reach college students, using one of the most powerful tools in a sociologist’s teaching arsenal―the familiar stuff in socio students’ everyday lives throughout the world:  the

Linda Gilbert’s Elements Of Modern Algebra, 8th Edition (PDF), with its user-friendly format, provides you with the tools you need to succeed in abstract algebra and develop mathematical maturity as a bridge to higher-level mathematics courses. Strategy boxes give you explanations and guidance about techniques and enable you to become

The Routledge Companion to Strategic Marketing, (PDF) provides the latest insights into marketing strategy. Bodo Schlegelmilch and Russ Winer provides 29 specially commissioned chapters, which include the latest thinking on a diverse range of marketing strategy topics. Readers benefit from the latest strategic insights of prominent experts from universities around