In No B.S. Direct Marketing 3rd edition (ePub), author Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing master plan delivers a shortlist of little-known, radically different, profit-proven direct mail strategies for ANY business.
A key goal of environmental research is to inform policy and decision-making. Though, environmental experts working at the interface between policy, science, and society face complex challenges, including how to recognize sources of disagreement over environmental issues, communicate uncertainties and limitations of knowledge, and handle controversial topics like genetic modification
Auditing and Assurance Services, 7th edition is an ebook (in PDF) by the best-seller team of Louwers, Ramsay, Strawser, Sinason, and Thibodeau. Auditors are trained to investigate beyond appearances to determine the true underlying facts — in other words, to look beneath the surface. The recent financial crisis has made this
Building on established diagnostic techniques, Essentials of Internal Medicine, 3rd Edition, (PDF) features a modern approach to internal medicine, arming the reader with the skills to become an effective internist. This textbook offers practical approaches to diagnosis and up to date strategies for applying evidence-based treatments for prevalent conditions. In
Ideal for hands-on reference, Gray’s Clinical Photographic Dissector of the Human Body, 2nd Edition, (PDF) is a practical resource in the anatomy lab, on surgical rotations, during residency and clerkship, and beyond! The fully revised 2e of this unique dissection guide uses superb full-color photographs to adapt you more quickly