Category: E-Books

Principles of Marketing, 7th edition (PDF) keeps pace with a rapidly changing field, focusing on the ways brands capture and create value. Practical content and linkage are at the heart of this seventh edition. Real international and local examples bring ideas to life and new feature ‘linking the concepts’ helps

Wardlaw’s Contemporary Nutrition 10th edition (PDF) revised with updated with 2015-2020 dietary guidelines for Americans is a complete and balanced resource for nutrition information written at a level non-science majors can understand. Current research is at the core of the 10th edition, with revised statistics, incorporation of new results of

Connect Essential MIS Concepts to Everyday Life. Essentials of MIS 12th edition (PDF) takes an in-depth look at how today’s businesses use information systems and technologies to achieve corporate objectives. Current real-world business cases illustrate how companies have identified and ultimately solved key business challenges using information technologies and systems.

Derivatives 2nd edition (PDF) makes a special effort throughout the textbook to explain what lies behind the formal mathematics of hedging and pricing. Questions ranging from ‘how are forward/future prices determined?’ to ‘why does the Black-Scholes formula have the form it does?’ and ‘what is a call option?’ ‘how to

Guiding college students through the complexities of advanced accounting, Advanced Financial Accounting, 7th Canadian edition, (PDF), helps all students to develop a professional approach to accounting issues. This classic textbook provides everything accounting students need to understand the core issues of advanced accounting. With a focus on the direct method