Category: E-Books

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

Covering everything you require to study for and pass the Pharmacy Technician Certification Board (PTCB) and ExCPT exams, Mosby’s Review for the Pharmacy Technician Certification Examination, 3rd Edition, (PDF) makes exam preparation simple. Review the content you’ll see on the exam with helpful outlines, test-taking strategies and tips, and electronic

Statistical Approaches in Oncology Clinical Development: Current Paradigm and Methodological Advancement (PDF) offers an overview of statistical considerations in oncology clinical trials, both early and late phases of development. It shows how novel statistical methods can improve the design and analysis of modern oncology trials. The authors include many related

In Gravetter’s RESEARCH METHODS FOR THE BEHAVIORAL SCIENCES, 6th Edition, (PDF) he and Lori-Ann B. Forzano help college students see how exciting and interesting nonexperimental and experimental research can be. The textbook leads students through the research process from start to finish, including strategies and tips for generating research hypotheses

Julia Burdge’s Chemistry 4th Edition (PDF) offers a clear writing style written with the science and non science students in mind. Dr. Burdge uses her experience of teaching hundreds of general chemistry students per annum and creates content to offer more in-depth explanations in areas where Professor Burdge knows they