Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as
Steven Stanley’s classic textbook, now coauthored with John Luczaj, Earth System History 4th Edition (PDF) remains the only ebook for the historical geology course written from a truly integrated earth systems perspective. The thoroughly updated new fourth edition includes important new coverage on climate change, mass extinctions, and Proterozoic history,
Now you can conquer the principles of economics with the help of the best-selling introductory ebook in economics trusted by readers of economics worldwide — Mankiw’s Principles of Economics, 9th Edition, (PDF). Using an expressive, clear, and inviting writing style, this widely used ebook focuses only on material that helps
Revised and expanded, Integrating the Expressive Arts Into Counseling Practice, 2nd Edition, (PDF) reflects a wider understanding of the corresponding approach to therapeutic treatment. This is the only ebook to integrate expressive arts counseling techniques with key theories of counseling and psychology. Significant changes to the second edition include new
Ideal for residents, fellows in training, and obstetric practitioners who need a quick review in practice, Gabbe’s Obstetrics Essentials (PDF) is a portable, high-yield reference designed to put must-know obstetric information at your fingertips. Taken from Gabbe’s Obstetrics: Normal and Problem Pregnancies, this concise resource compiles the most essential information