Category: E-Books

Marketing Metrics, 4th Edition, (ePub/PDF) will help you correctly quantify the performance of all your marketing investments, improve marketing ROI, and grow profits. Four prominent experts help you apply today’s best practices for evaluating everything from brand equity to social media, email performance, and rich media interaction. This updated edition

The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new

Reflecting the latest developments in Microsoft Office Excel 2013, Anderson/Sweeney/Williams/Cochran/Camm/Fry/Ohlmann’s An Introduction To Management Science: Quantitative Approaches To Decision Making, 14th edition (PDF) equips readers with a sound conceptual understanding of the role that management science plays in the decision-making process. The trusted market leader for more than 20 years,

Producing Safe Eggs: Microbial Ecology of Salmonella, (PDF) takes the exclusive approach of interfacing problems of Salmonella and microbial contamination with commercial egg production. It provides in-depth information on microbial contamination, safety and control, physiology, neurophysiology, immunology and animal welfare, which makes this ebook a complete reference for anyone involved

The Doctor of Nursing Practice Project: A Framework for Success, 3rd Edition (PDF) provides the foundation for the scholarly process enabling DNP students to work through their project in a more efficient and effective manner. The 3rd Edition is intended for practical application and remains focused on the scholarly project.