Marketing Strategy and Competitive Positioning 6th edition (PDF) deals with the process of implementing and developing a marketing strategy. The ebook focuses on competitive positioning at the heart of marketing strategy and includes an in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily
With its colorful, user-friendly format, Pharmacology and the Nursing Process, 7th Edition (PDF) provides college students with all the pharmacology information they need — and no more than they need — to administer drugs effectively and safely. Increased emphasis on the nursing process and prioritization focuses on the most essential
Mike Holt’s Illustrated Guide to Understanding the National Electrical Code Volume 2, Based on 2020 NEC (PDF) offers you the rock-solid foundation of NEC knowledge that you need to do your job with confidence and accuracy. What makes this ebook so effective is the clear writing style, the Author’s Comments,
While there is increasing interest in IFRS within the US, interest outside the US has exploded. Weygandt’s Financial Accounting: IFRS, 4th Edition, (PDF) – [First 9 chapters only] highlights the addition of more US GAAP rules, and a wanted feature as more foreign companies find the United States to be
A Comprehensive and Concise Introduction to Business Fully comprehensive, Business in Action, 8th Global Edition, (PDF) remains considerably shorter than other introductory business textbooks without overlooking any important principles and concepts. Featuring an object-driven, highly organized structure, this 8th Edition (Global) builds on the textbook’s tradition of incorporating contemporary, relevant examples