Provocative and engaging writing, along with a knack for disclosing the “invisible hand” of economics at work have made Cowen and Tabarrok’s Modern Principles of Economics, 3rd Edition, (PDF) a singularly distinctive and useful textbook for the principles course. The comprehensively updated new edition of Modern Principles again draws on
The best-selling textbook Marketing Research 8th Global Edition (PDF) continues to provide readers with a “nuts and bolts” introduction to the field of marketing research. Intended for students with no prior background in marketing research, the textbook teaches the basic fundamental statistical models needed to analyze market data. This new
The dream of control over human behavior is an old dream, shared by many cultures. In Derksen’s Histories of Human Engineering: Tact and Technology (PDF), this fascinating account of the histories of human engineering describes how technologies of managing groups and individuals were developed from the 19th century to the
Introduce your students to the important new features that the latest version of Microsoft Office has to offer with the focused approach found in Cable/Freund/Monk/Starks/Sebok/Vermaat’s MICROSOFT Office 365 & OFFICE 2019 INTRODUCTORY (PDF). Part of the acclaimed Shelly Cashman Series, this edition continues the series’ strong history of innovation with
This ebook Linear and Non-linear Mechanical Behavior of Solid Materials (PDF) offers an essential introduction to the linear and non-linear behavior of solid materials, and to the concepts of displacement, deformation, and stress, within the context of thermodynamics and continuum mechanics. To illustrate the fundamental principles, the ebook starts with