Category: E-Books

This course gives managerial students the tools they need to crunch the numbers, focusing on prediction rather than reporting. College students will learn how to: connect a company’s past experience to future expectations; identify and explain deviations from anticipated results; apply correct analytical techniques to problems or decisions; use financial

Essentials of Exercise Physiology, 4th Edition, (PDF) provides a compact version of the Seventh Edition of the bestselling Exercise Physiology: Nutrition, Energy, and Human Performance, making it perfect for introductory undergraduate courses. As students progress through the textbook, they will develop a good understanding of the interrelationships among energy intake,

Cross-disciplinary and engaging, Practical Research: Planning and Design, 11th edition, (PDF) is an understand-it-yourself, do-it-yourself manual for planning and conducting research. Suitable for a wide variety of courses in basic research methodology, the textbook guides the students, step-by-step, from the selection of a problem, through the process of conducting authentic

Every second, a new person is subjected to tuberculosis (TB). Every untreated TB-infected person will infect 10-15 people every year. After the success of its predecessor, this new edition of Raviglione’s Tuberculosis: The Essentials, 4th Edition, (PDF) examines the new discoveries and observations of the main aspects of the disease.

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly