Category: E-Books

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

You are a member of a social world on a planet that is home to nearly 7 billion people. This social world is filled with paradox, suspense, mystery, and outright absurdity. Explore how social psychology can help you make sense of your own social world with this intriguing and accessible

This fascinating book “Do Colors Exist? And Other Profound Physics Questions” presents a collection of articles based on conversations and correspondences between the author and complete strangers about mathematics and physics. The author, Seth Stannard Cottrell, a researcher in mathematical physics, responds to dozens of questions posed by inquiring minds

The world of financial accounting is changing rapidly, with all listed companies in the EU now required to publish their financial statements according to IFRS. Financial Accounting: An International Approach (PDF) is written to reflect the latest financial accounting developments and their implications, and is the ideal textbook for non-specialist students. Aimed at those

This bestseller ebook offers clear, simple to understand, and complete coverage of management and cost accounting for professionals and students. Packed with examples, illustrations, and real-life applications, Management and Cost Accounting, 7th Edition, (PDF) brings together concepts, techniques, and practices in a highly readable way. Keeping its global focus, the