Category: E-Books

Familiarizes College Students with Global Marketing and the Global Business Environment – Marking the 20th anniversary of this series of textbooks, this Global Marketing 9th global edition (PDF) by Keegan and Green builds on the tradition and successes of previous editions. Its strategic and environmental approach outlines the major dimensions

A brief introduction to the chemistry and design principles behind significant metal-organic frameworks and related porous materials Reticular chemistry has been used to synthesize new classes of porous materials that are successfully used for myriad applications in areas like gas separation, energy, catalysis, and electronics. Introduction to Reticular Chemistry (PDF)

Strategic Human Resources Planning for Academic Libraries: Information, Technology and Organization (PDF) provides an in-depth discussion of human resources as a strategic element of a library organization, especially as competencies change and staffing needs. The ebook focuses on the impact of human resource practices in a library setting, discussing several

Marketing Strategy and Competitive Positioning 6th edition (PDF) deals with the process of implementing and developing a marketing strategy. The ebook focuses on competitive positioning at the heart of marketing strategy and includes an in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily

Providing a variety of innovative methods and tools, The Oxford Handbook of Multimethod and Mixed Methods Research Inquiry (PDF) provides the most comprehensive and the latest presentation on multi- and mixed-methods research available. Written in concise and clear language by leading scholars in the field, it improves and disrupts customary