Category: E-Books

This popular textbook arms you with a toolkit of institutional design concepts—command, agenda control, voting rules, veto, and delegation—that help you identify how the American political system was designed and why it works the way it does. The authors construct your critical thinking through a simple yet powerful idea: politics

John Gamble’s Essentials of Strategic Management, 6th edition, (PDF) by Gamble, Peteraf, and Thompson presents brief straight-to-the-point discussions timely examples with a writing style that grabs college students’ interest. It includes 10 chapters with 12 tightly linked cases. The content is firmly mainstream and balanced mirroring both insights of academic

Written by an expert teacher in Accounting, the eighth edition of this popular textbook maintains all the features that have contributed to the ebook’s popularity: emphasis on the accounting equation, an even greater range of student activities throughout every chapter, an accessible and writing style, and extensive use of real-world

This ebook, Customer Engagement Marketing (PDF) provides a synthesis of research perspectives on customer engagement through a collection of chapters from thought leaders around the world. It identifies cutting-edge metrics for measuring and capturing customer engagement and highlights best practices in implementing customer engagement marketing strategies. Responding to the rapidly

Economics, 5th Edition (PDF) by Hubbard and O’Brien makes economics relevant by demonstrating how real businesses use economics to make real-life decisions every day. One of the primary challenges of teaching Principles of Economics is fostering interest in concepts that may not seem applicable to econ students’ lives.  Regardless of