Tepperman/Meredith’s Consumer Society, (PDF) offers the clearest, most comprehensive examination of consumerism and consumer behavior presently available. Taking an intersectional and interdisciplinary approach and drawing on insights from a broad range of fields, including sociology, market research, psychology, economics, history, and philosophy, the authors consider the roots, current state, and
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This ebook, Learning & Behavior, 8th Edition, (PDF), reviews how animals and humans learn and how their behaviors are changed as a result of learning. It describes the most important principles, controversies, theories, and experiments that pertain to learning and behavior that are applicable to diverse species and different learning
Molecular Data Analysis Using R (PDF) addresses the problems experienced by wet-lab researchers with the statistical analysis of molecular biology related data. The authors describe how to use R and Bioconductor for the study of experimental data in the field of molecular biology. The content is grounded upon two university
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