Category: E-Books

The ebook, Essentials of Services Marketing 3rd edition (PDF), is meant for courses directed at undergraduate and polytechnic college students, especially those heading for a career in the service sector, whether at the executive or management level. It delivers streamlined coverage of services marketing topics with an exciting global outlook

Managing Change (PDF) is about employing health care reforms, policies, and programs and policies into everyday practices. The ebook studies organizational change in health care as affected by contemporary policy and management concepts and provides and applies theoretical perspectives. NOTE: The product only includes the ebook Managing Change: From Health Policy

An Introduction to Distance Education 2nd edition (PDF) is a comprehensive look at the field of distance education, outlining current practices, theories, and goals that are essential to effective delivery, design, and navigation. As an alternative pedagogical approach, distance education is posited to meet the evolving demands for access, affordability,

Scupin’s Cultural Anthropology, 9th edition, (PDF) is one of the best ebooks for courses in Introduction to Cultural Anthropology. Connect with the World Around Us Through Cultural Anthropology. A Global Perspective acquaints students with the cultural discipline of anthropological studies. The textbook recognizes that in the nature of our 21st-century

Banking, Lending and Real Estate (ePub/PDF) deals directly with the return/risk multiple trade-offs coming out of the thoroughly intertwined relationship between banking and real estate. The authors explore how banks could accept a more proactive approach to make the most of their, mostly ‘long only’, exposure to real estate, and