Category: E-Books

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

Continuing the tradition of International Dyke Conference, this ebook, Dyke Swarms of the World: A Modern Perspective (PDF) is largely based on contributions from the IDC7 but also includes some chapters by invitation. It focuses on mafic dyke swarms and related associations: e.g. links with sills, syenites, kimberlites, carbonatites, and

Modern and rigorous ―the #1 textbook for Intermediate Microeconomics from the chief economist at Google. This best-selling textbook, Intermediate Microeconomics: A Modern Approach, 9th Edition, (PDF) is still the most contemporary presentation of the subject. The Varian approach offers college students tools they can use on exams, in the rest

Do you have a strong science background? Or do you feel overwhelmed at the prospect of taking a biological psychology, behavioral neuroscience, or physiological psychology course? Either way, this textbook’s (Discovering Behavioral Neuroscience 4th edition) very clear writing, learning aids, good and interesting examples, and illustrations will keep you interested

The Philosophy of Affordances (PDF) is the first monograph fully dedicated to analyzing the philosophical aspects of affordances. The idea of affordance, coined and developed in the field of ecological psychology, explains the possibilities for action available in the environment. This exceptional work provides a systematic approach to the key