Category: E-Books

Essentials of Marketing: A Marketing Strategy Planning Approach 15th edition (PDF) is all about marketing and marketing strategy planning. At its core marketing strategy planning is about finding out how to do a superior job of satisfying customers. This author squad takes that point of view seriously and considers in

This comprehensive textbook, Neuroscience 6th edition (PDF) by Purves et al provides a balance of animal and human studies to discuss the dynamic field of neuroscience from cellular signaling to cognitive function. The ebook’s accessible writing style and length make it suitable for both medical students and undergraduate neuroscience courses.

From formal reports and manuals to everyday e-mails, The Handbook of Technical Writing 11th edition (PDF) uses smart, accessible language to spotlight and clarify technical writing today. Hundreds of topic entries, at-a-glance checklists, 90+ sample documents, and dynamic videos break down the models, best-practices, and real-world skills that successful writers

In this multi-faceted case study of one advanced institution of adult higher education, the contributors and editors to the volume layout significant challenges facing not just non-traditional post-secondary colleges and universities but all organizations of higher education in today’s swiftly changing context. Competing that nontraditional institutions are especially challenged in

Immerse yourself in the topic of communication in the workplace with an interesting conversation about the communication demands of today’s nursing practice! Communication in Nursing, 8th Edition (ePub/PDF/AZW3), ebook adopts a uniquely personal and practical approach, providing extensive examples, exercises, and techniques that help you understand important concepts and apply