Category: E-Books

In an age of big data and data analytics, how can managers make decisions based on almost indefinite information, not to mention hiring and retaining individuals with the needed data analytics skills? Essentials of Business Research Methods, 4th Edition, (PDF) explains research methods and analytical techniques for people who aren’t

Aguado and Burt’s Understanding Weather and Climate 7th edition (PDF) illustrates climatology and meteorology using everyday occurrences and inspired technology tutorials to engage college students in learning about atmospheric processes and patterns. The latest 7th Edition extends coverage of global climate change with new and unique sections covering oceans and

By tracing the traditional progression of rhetoric from the Greek Sophists to contemporary theorists, The History and Theory of Rhetoric 6th edition (PDF)  illustrates how persuasive public discourse performs essential social functions and shapes our daily lifes. College students gain a conceptual framework for practising and evaluating persuasive writing and

Readers examine the use of services marketing as a competitive tool from a uniquely broad perspective with Hoffman/Bateson’s Services Marketing: Concepts, Strategies, And Cases, 5th edition, (PDF) Using a very reader-friendly, streamlined structure, this ebook explores services marketing not only as an essential focus for service firms but also as

The key to marketing is satisfying and understanding consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with users, customers, or clients. This ebook, The Routledge Companion to Consumer Behavior (PDF) promises to be a contemporary classic. It brings together an international set of scholars,