Boone’s Contemporary Marketing, 17th Edition, (PDF) is the proven, premier teaching and learning resource for initial marketing courses. The authors offer thorough coverage of essential marketing principles, discovering all components of the marketing mix, and offering practical guidance to help business students prepare for successful marketing careers. This trusted textbook
Now expanded and updated, People and Nature: An Introduction to Human Ecological Relations, 2nd edition (PDF) is an accessible, lively introduction to environmental anthropology that focuses on the interactions between culture, people, and nature around the world. Explains key theoretical issues in the field, as well as the most important
Hyde’s Understanding Human Sexuality, 7th Canadian Edition, (PDF) has been commonly recognized for its comprehensive and multidisciplinary coverage, its dedication to excellent scholarship, the inclusion of meaningful and existing Canadian content, and its accessibility and ability to involve students. Content is supported by research so that students feel self-assured that
Structural and Stress Analysis, 4th Edition, (PDF) offers readers a comprehensive introduction to all types of structural and stress analysis. Beginning with an explanation of the basic principles of statics, the ebook then includes normal and shear force, bending moments, and torsion. Building on the success of previous editions, this
Using microeconomics to resolve and analyze real-world policy, economics, and business problems. A market-leading textbook, Perloff’s Microeconomics 8th edition (PDF) presents the economic theory in the context of real, data-driven examples, and then develops your intuition through hallmark Solved Problems. The textbook places emphasis on modern theories: such as game