Category: E-Books

Pharma Students’ favorite review resource for studying the essentials of medical pharmacology, Lippincott Illustrated Reviews: Pharmacology, 7th Edition (PDF), presents up-to-date drug information in an accessible format ideal for an effective and fast refresher. Part of the popular Lippincott® Illustrated Reviews series, this concise resource features clear, effective writing and

The healthcare industry continues to undergo enormous changes with new laws and policies, fresh innovations, and an increasingly educated health consumer. As such, healthcare administrators must be prepared to shift their strategies in order to meet the demands of this dynamic market. Essentials of Health Care Marketing, 4th Edition, (PDF)

Non-Invasive Instrumentation and Measurement in Medical Diagnosis, 2nd Edition, (PDF) discusses NIMD as a rapidly growing, interdisciplinary field. The contents within this second edition etextbook is derived from Professor Robert B. Northrop’s experience teaching for over thirty-five years in the Biomedical Engineering Department at the University of Connecticut. The PDF

Qualitative Marketing Research, Understanding Consumer Behaviour (PDF) is a perfect guide to understanding the core principles of qualitative marketing research. It presents qualitative marketing research in the broader context of marketing and managerial decisions, consumer psychology and contemporary knowledge about unconscious and automatic processes. Different types of qualitative marketing research

Smith’s A Q&A Approach to Organic Chemistry, (PDF) is an ebook of leading questions that starts with atomic orbitals and bonding. All-important topics are covered, including bonding, nomenclature, conformations, stereochemistry, acids and bases, oxidations, substitution, elimination, acyl addition, acyl substitution, reductions, enolate anion reactions, the Diels–Alder reaction and sigmatropic rearrangements,