In a world economy that is getting increasingly interdependent and integrated, the relationship between society and business is becoming ever more complex. The globalization of business, new government regulations, and international agreements, and the emergence of civil society organizations in many nations have significantly changed the job of managers and
Kerin/Hartley’s Marketing: The Core, 7th Edition, (PDF) continues to meet the requirements of a wide spectrum of faculty—from professors looking for a solid textbook with key supplements, to those looking for a top-notch integrated digital solution. Marketing: The Core emphasizes on decision making through extended examples, cases, and videos engaging
Mateer and Coppock, leading researchers in Economics teaching who have consistently taught Principles of Economics over a combined 40-plus years, bring their innovative teaching experiences to this blockbuster textbook, Principles of Economics 2nd edition (PDF). The best-selling authors put economics into context by making it relatable to students through carefully
Uniquely builds a strong bridge between molecular spectroscopy and quantum chemistry This two-volume ebook consists of many reviews reporting new applications of quantum chemistry to molecular spectroscopy (Raman, near-infrared, infrared, terahertz, far-ultraviolet, etc.). It includes brief introductions to quantum chemistry for spectroscopists, and to the latest progress on molecular spectroscopy
Instructors of behavioral neuroscience are faced with the challenge of how to teach the course’s complex material in an accessible and relatable, yet comprehensive way for undergraduate students. For over 20 years, Breedlove and Watson’s Behavioral Neuroscience 9th edition (PDF) has successfully solved these problems by presenting the most current,