Category: E-Books

Updated with the up-to-date legislative and election results, Brown/Langenegger/Biles/Garcia/Rynbrandt/Reyna/Huerta’s Practicing Texas Politics, Enhanced, 17th Edition, (PDF) demonstrates to you the ins and outs of public-policy making in the Lone Star State. It includes a special emphasis on the role of a growing Latino population, the effects of 2018 elections, the

The first ebook to provide a unified framework for both single-level and multilevel modeling of ordinal categorical data, Applied Ordinal Logistic Regression Using Stata: From Single-Level to Multilevel Modeling (PDF) by Xing Liu helps readers learn how to conduct analyses, interpret the results from Stata output, and present those results in

This is a brand new ebook on the marketing strategy that emphasizes the pursuit of solutions to four major marketing problems: All customers differ 2. All customers change 3. All competitors react 4. All resources are restricted Planned around these four First Principles of Marketing, this important new textbook provides

Designed for the one-term introductory economics curriculum for non-majors, Boyes’s Fundamentals Of Economics, 6th Edition, (PDF) involves students with business decisions of actual, headline-making companies and converses the economic policies of today’s world leaders. The Sixth Edition has been thoroughly revised to reflect the present economic condition in the United

Health Communication: Strategies and Skills for a New Era (PDF) provides a practical process model for developing a health communication intervention. The ebook also explores exposure to media and how it shapes our conceptions of illness and health. Using a life stages and environments approach, the ebook touches on the