In the digital age, consumers have transformed from passive receivers of marketing messages to active suppliers of information about products via various digital media, generating a need for businesses to effectively manage a more creative and diverse range of consumers. Managing Diversity, Innovation, and Infrastructure in Digital Business, (PDF) is
Undoubtedly, the applications of polymers are numerous and rapidly evolving. Technology is continually changing and quickly advancing as polymers are needed to solve a variety of day-to-day challenges leading to improvements in quality of life. The Encyclopedia of Polymer Applications, 3 Volume Set (in PDF) presents state-of-the-art development and research
With essential information on more than a thousand generic and four-thousand trade name drugs, Saunders Nursing Drug Handbook 2019 (PDF) is the go-to guide for nurses and students alike. The 2019 edition is organized alphabetically by generic drug name for easy and quick access and includes over two hundred and
Molecular Data Analysis Using R (PDF) addresses the problems experienced by wet-lab researchers with the statistical analysis of molecular biology related data. The authors describe how to use R and Bioconductor for the study of experimental data in the field of molecular biology. The content is grounded upon two university
Essential Environment: The Science behind the Stories, 5th Edition, (PDF) engages college students using current, integrated case studies that provides context for understanding science and environmental concerns in a brief, 18-chapter textbook. Authors Jay Withgott and Matt Laposata present the latest understanding of environmental science along with expanded FAQ discussions