Category: E-Books

An introduction to the world of marketing using a practical, proven, and engaging approach Gary Armstrong & Philip Kotler’s Marketing: An Introduction, 13th edition, (PDF) shows college students how customer value — capturing it and creating it — drives every effective marketing strategy. Using an organization and learning design that

Students First. Designed for student success, Feldman offers college students with a powerful learning framework to help them connect, involve, and feel excited about psychology. Using a revolutionary revision process, Essentials of Understanding Psychology, 12th Edition, (PDF) is a completely integrated learning system that brings the “Students First” objective to

Organization Development: The Process of Leading Organizational Change, 4th Edition, (PDF) provides a comprehensive look at the team, individual, and organizational change, covering classic and contemporary organization development techniques. Today′s practitioners search for a solid foundation that is academically rigorous, but also timely, relevant, practical, and grounded in OD values

This teaching and research volume has been composed in honor of Rosalie Tung, a prominent institution builder, educator, and thought leader in the field of international business (IB). The volume addresses Rosalie Tung’s main research emphasis in a career that has already spanned numerous decades, namely the analysis of distance

Human Resources in Healthcare: Managing for Success, 4th Edition, (PDF) offers the practices and techniques behind effective management of people—the healthcare profession’s most significant asset. It offers the concepts and practical tools required for meeting the unique challenges in the present healthcare environment. This latest 4th edition has been thoroughly