Category: E-Books

The key to marketing is satisfying and understanding consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with users, customers, or clients. This ebook, The Routledge Companion to Consumer Behavior (PDF) promises to be a contemporary classic. It brings together an international set of scholars,

A streamlined argument guide plus challenging thematic reader, Everything’s an Argument with Readings, 8th Edition, (PDF) helps college students understand and evaluate the arguments around them and create their own too. Lucid explanations include the classical rhetoric of the ancient Greeks through the multimodal rhetoric of today, with student and

The ebook, Psychology’s Misuse of Statistics and Persistent Dismissal of its Critics, (PDF), is an aggressive critique of the misinterpretation of statistical knowledge of populations in mainstream psychology, evaluating the implications of assuming that those statistics constitute scientific knowledge of individuals. It explores the essential nature and historical roots of

THE #1 PROJECT MANAGEMENT CASE STUDIES BOOK NOW FEATURING NEW CASES FROM THE OLYMPICS, DISNEY, BOEING, AIRBUS, AND MORE After on-the-job experience, case studies are the most important part of every project manager’s training. This Project Management Case Studies, 5th edition, (PDF) features more than 100 case studies that detail projects

Human Molecular Genetics 4th edition (PDF) is an established and class-proven etextbook for upper-level graduates and undergraduate students which provides an integrated and authoritative approach to the molecular aspects of human genetics. While maintaining the hallmark features of previous editions, the 4th Edition has been completely updated. It includes new