Category: E-Books

Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling

Essential Lawyering Skills 5th Edition (PDF) offers brief, straightforward explanations of problem-solving, interviewing, counseling, negotiation, and fact analysis. Highly regarded in lawyering skills, authors Richard K. Neumann and Stefan H. Krieger use numerous examples in this Aspen Coursebook to illustrate new concepts, put topics in context, and engage student interest.

The first edition was published in 2010, and it was a hit. The response was very encouraging and many people appreciated an ebook that was dedicated to quality management in construction projects. Since it was published, ISO 9000: 2008 has been revised and ISO 9000: 2015 has published. The new

Simplifies statistics through real-world applications and practice. Farber and Larson’s Elementary Statistics: Picturing the World 7th edition (PDF) makes statistics very approachable with stepped-out instruction, great and extensive real-life examples and exercises, and a design that fits content for each and every page to make the material much more digestible

This first textbook on the topic of gentrification is written for upper-level undergraduates in sociology, geography, and planning. The gentrification of urban areas has increased across the globe to become a central engine of urban development, and it is a topic that has attracted a great deal of interest in