Give your students a rock-solid foundation in core financial accounting concepts while assisting learners to develop a true appreciation for why accounting is important to business and a successful society with Warren/Jones’ Corporate Financial Accounting, 15th Edition, (PDF). This latest 15th edition clearly shows how accounting is far more than
Grewal and Levy’s Marketing 6th edition shows today’s social, mobile and digital college student population how marketing adds value and how firms rely on value for establishing long lasting relationships with their customers. Underscoring that even the best services and products will go unsold if marketers cannot communicate their value,
Full coverage of materials and mechanical design in engineering, Mechanical Engineers’ Handbook, Volume 1, 4th Edition (PDF) provides a quick guide to specialized areas you may encounter in your work, giving you access to the basics of each and pointing you toward trusted resources for further reading, if needed. The
Fully integrating the DSM-5, Barlow, Durand, and Hofmann Essentials of Abnormal Psychology 8th edition (PDF) describe abnormal psychology through their standard-setting integrative approach — the most scientifically, modern valid method for studying the subject. Through this approach, psychology students learn that psychological disorders are rarely caused by just a single
Violence: The Enduring Problem, 3rd edition, (PDF) provides an interdisciplinary and reader-friendly exploration of the patterns and correlations of individual and collective violent acts using the most contemporary research, theories, and cases. Responding to the fear of extensive violence in the world, authors Alex Alvarez and Ronet Bachman address the