Principles of Macroeconomics 6th edition (PDF) by authors Bob Frank, Ben Bernanke, and introducing Kate Antonovics from the University of California San Diego and Ori Heffetz from Cornell University, present a coherent short list of core principles in introductory economics and reinforce them by illustrating and applying each in numerous contexts.
Understanding and appreciating the ethical dilemmas linked with business is an important dimension of marketing strategy. More and more, matters of corporate social responsibility are part of marketing’s domain. Ethics in Marketing, 2nd Edition, (PDF) includes 20 cases that deal with a range of ethical issues such as questionable selling
This step-by-step, highly visual textbook provides a comprehensive introduction to managing and maintaining computer software and hardware. Written by best-selling educator and author Jean Andrews, A+ Guide to IT Technical Support, 9th Edition (PDF) closely integrates the CompTIA+ Exam objectives to prepare you for the 220-902 and 220-903 certification exams.
Nutrition: Science and Applications, 2nd Canadian Edition, (PDF) guides college students towards a grasp of the scientific principles underlying what they know about nutrition. The research-based scientific content is detailed and backed by figures and comprehensive real-life examples that help students easily envision complex processes. Using a critical thinking approach,
This textbook Theoretical Physics 2: Analytical Mechanics (PDF) offers a clear and comprehensive introduction to analytical mechanics, one of the core components of undergraduate physics courses. The ebook starts with a thorough introduction into Lagrangian mechanics, detailing Hamilton’s principle, d’Alembert principle, and conservation laws. It continues with an in-depth explanation