Category: E-Books

Marketing Management, 2nd Edition, (PDF) has been redesigned and revised, yet remains true to the approach that has fuelled the success of the earlier version: clearly presented theories, simple language, and real-world examples taken from the market that reveal the business world. This practical introduction to marketing presents future marketing

Crafting and Executing Strategy: The Quest for Competitive Advantage 20e (PDF) by Thompson, Gamble, Peteraf, and Strickland maintains its solid foundation as well as brings an enlivened, enriched presentation of the material for the 20th edition. The exciting new edition of Crafting and Executing Strategy: The Quest for Competitive Advantage:

The Science of Grapevines, 3rd Edition, (PDF) shows the latest insights into cultivar relationships, hormone action, vascular transport, and stress responses of grapevines. Based on the author’s many years of teaching, research, and practical experience with grapevines and grape production, the ebook is completely revised and updated, presenting a comprehensive

Entrepreneurship is the outcome of various contextual factors in the community, which are molded by social challenges and business needs. Current research efforts have focused on the dynamics of communities and how they aid entrepreneurship among a diverse group of people and organizations. Entrepreneurship and the Community (PDF) highlights research

Forensic botany is the application of plant science to the resolution of legal questions. A plant’s ecological requirements and its anatomy are in some cases species specific and require taxonomic verification; correct interpretation of botanical evidence can give vital information about a suspect, crime scene or a victim. The use