Category: E-Books

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

Full of expert guidance on leadership and management, this unique ebook, Management and Leadership in Social Work: A Competency-Based Approach (PDF) is geared specifically to the needs of social work administrators, educators, and practitioners in both agency and academic settings. The contents are fully comprehensive and encompass both theoretical approaches

A timely revision in this global age, Human Behavior and the Social Environment, Macro Level: Groups, Communities, and Organizations (3rd Edition) develops a sophisticated and original view of the spiritual, cultural, global, and natural worlds that people inhabit, and explores the impact of these worlds on human behavior. An ecosystems/sustainability

Project Planning and Management: A Guide for Nurses and Interprofessional Teams, 3rd Edition, (PDF) serves as a primary resource for nursing students developing and implementing clinical projects as a requirement for course completion. Additionally, the textbook also serves as a great guide for faculty and preceptors who assist nursing and

This best-selling brief introduction to public speaking titled A Pocket Guide to Public Speaking 6th edition (ePub/PDF) offers practical coverage of every topic typically covered in a full-sized textbook, from the research, invention, and practice, organization, and delivery, to the different speech types. Its concise, inexpensive format makes it perfect