Category: E-Books

Written from a developmental perspective, Abnormal Child and Adolescent Psychology 2nd edition (PDF) is organized around 5 prominent and recurring themes: maladaptive behaviors represent deviations from the normal path; the course of normal development proceeds in an orderly and predictable direction; individual, interpersonal, contextual and cultural factors interact in a reciprocal

The ebook Macroeconomics: Principles, Applications, and Tools 8th Edition (PDF) has questions that drive interest, applications that illustrate concepts, and the tools to test and solidify comprehension. College students come into their first Economics course thinking they will gain a better understanding of the economy around them. Unfortunately, they often

The most comprehensive theoretical foundation available Writing Arguments: A Rhetoric with Readings, Concise 7th Edition, (PDF) integrates four different methods to argument: the classical concepts of logos, ethos, and pathos, the enthymeme as a logical structure, the Toulmin system, and stasis theory. Emphasizing argument as dialogue in search of solutions

Social Marketing in Action, (PDF) presents students with real-world social marketing case studies from different countries and areas around the world, taking learners from classroom theory to practice. The main objective is to clearly portray to marketing students distinct, identifiable steps that are vital for successful social marketing campaigns. Essential

The industry-standard guide, revised with new ideas and SPSS analysis techniques Designing and Conducting Survey Research: A Comprehensive Guide, 4th Edition, (PDF) is the industry standard resource that includes all major elements of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets