Engaging, relevant, and packed with many great real-world examples, Ehrhardt/Brigham’s best-seller Corporate Finance: A Focused Approach 7th edition (PDF), emphasizes the financial skills, concepts, and technological applications you need to succeed in today’s fast workplace. It covers all the latest financial developments while teaching students how to maximize a company’s
Schermerhorn/Bachrach’s Exploring Management 6th edition (PDF) supports teaching and learning of core management concepts by presenting material in a straightforward, conversational style with a strong emphasis on application. With a focus on currency, high-interest examples and pedagogy that encourages critical thinking and personal reflection, this book is the perfect balance between what students need
Mass Media Law, 20th edition, (PDF) eBook comprehensively examines the principles of media law First Amendment freedoms of speech and press and assembly. This timely revised 20th edition is extremely pertinent in this era of both “fake news” and open hostility by some politicians (like President Trump) toward the press
Data Mining: Practical Machine Learning Tools and Techniques, 4th Edition, (PDF) offers a thorough grounding in machine learning concepts, together with practical advice on applying these tools and techniques in real-world data mining situations. This highly awaited 4th edition of the most acclaimed work on data mining and machine learning
The industry-standard guide, revised with new ideas and SPSS analysis techniques Designing and Conducting Survey Research: A Comprehensive Guide, 4th Edition, (PDF) is the industry standard resource that includes all major elements of the survey process, updated to include new data analysis techniques and SPSS procedures with sample data sets