Category: E-Books

The growth of digital marketing is the most important yet unpredictable trend in marketing today. How can the online world be harnessed by the companies of today and tomorrow to grow their marketing impact? What role do information and databases have to play in this system? And why do some

An integrated method to operations and supply chain management Introduction to Operations and Supply Chain Management, 5th Edition, (PDF) is an integrated, inclusive introduction to both operations and supply chain management (SCM). The text remains interesting and brief while integrating all of the key concepts of both subjects in one

For several years, there have been discussions about whether intellectual property (IP) is really property. The property concept, mainly when used in transnational and international concepts, remains somewhat indefinable. Here, Ole-Andreas Rognstad expansively discusses the use of the property metaphor in relation to IP from a transnational perspective. Rognstad gives

Show college students their world is profoundly mathematical, fun and meaningful. College students often struggle to find the relevance of mathematics in their everyday lives, especially those with little or no math background. In Thinking Mathematically 7th Edition (PDF), Dr. Robert Blitzer’s distinctive and relatable voice engages all students in

Vaughn’s Philosophy Here and Now: Powerful Ideas in Everyday Life 3rd edition (PDF) is a hybrid text/reader with a topically ordered structure that helps pupils comprehend, appreciate, and even practice philosophy. The ebook Philosophy Here and Now Third Edition focuses on philosophical writing, which is supplemented by step-by-step instruction on