Category: E-Books

The broad foundation of this ebook is laid on the conceptual discussions on consumer theories and applied arguments on changes in consumer behavior. Contemporary Marketing Strategy: Analyzing Consumer Behavior to Drive Managerial Decision Making, (PDF) discusses the behavioral impact of consumes on marketing decisions across the business cultures, and evaluates the

Experimental and theoretical study of the mechanical behavior of structures under load Analysis of Engineering Structures and Material Behavior (PDF) is a textbook covering introductory and advanced topics in structural analysis. It opens with an introduction to the topic, before covering fundamental concepts of strain, stress, and information about mechanical

Our knowledge has taught us that what first-year economics students want most from a FlexText is help in mastering course material to do well on examinations. We have developed FlexText for Principles of Macroeconomics, (PDF) to answer specifically to that demand. The study of economics needs a different style of

The ebook The Shadow Banking System: Creating Transparency in the Financial Markets (by Palgrave Macmillan Studies in Banking and Financial Institutions) shows the fundaments of the shadow banking system and its entities, operations, and risks. Focusing on the regulatory aspects, it provides an original view that is able to demonstrate

Public Health Research Methods (PDF), edited by Greg Guest and Emily Namey, provides a comprehensive foundation for executing, planning, and monitoring public health research of all types. The ebook goes beyond traditional epidemiologic research designs to cover state-of-the-art, technology-based approaches emerging in the new public health landscape. Written by experts