Category: E-Books

The ebook, The Psychology of Micro-Targeted Election Campaigns, PDF, examines the psychology behind micro-targeted tactics used in election campaigning and the arrival of increasingly refined dynamic Agent-Based Models (ABMs). It discusses individual profiling, how data and modeling are used to enhance the effectiveness of persuasion and mobilization efforts in campaigns,

A balanced method to theory and policy applications Krugman’s International Trade: Theory and Policy, 10th Global Edition (PDF) provides engaging, balanced coverage of the main concepts and practical applications of the discipline. An intuitive introduction to international trade theory is followed by comprehensive coverage of policy applications. With this new

An Applied Treatment of Modern Graphical Methods for Analyzing Categorical Data Discrete Data Analysis with R: Visualization and Modeling Techniques for Categorical and Count Data (PDF) presents an applied treatment of modern methods for the analysis of categorical data, both discrete response data and frequency data. It describes how to

An accessible and clear introduction to the elements of logic, with a wealth of exercises and problems. Most students learn logic by practicing it — by analyzing existing arguments, working through problems, and constructing their own arguments in plain language and symbolic notation. The Art of Reasoning: An Introduction to Logic

Boone’s Contemporary Marketing, 17th Edition, (PDF) is the proven, premier teaching and learning resource for initial marketing courses. The authors offer thorough coverage of essential marketing principles, discovering all components of the marketing mix, and offering practical guidance to help business students prepare for successful marketing careers. This trusted textbook