Category: E-Books

Pioneers in the field, Cateora, Graham and Gilly continue to set the standard in this International Marketing 17th edition with their well-rounded perspective of international markets that encompass geography, history, language, and religion as well as economics, which helps college students see the cultural and environmental uniqueness of any region

Principles of Electronic Materials and Devices 4th edition (PDF) is one of the few ebooks in the market that has a broad coverage of electronic materials that today’s engineers and scientists need. The general treatment of the etextbook and various proofs leverage at a semi-quantitative level without going into detailed

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

Score in your course with Introductory Chemistry: A Foundation, 9th edition (PDF/ePub)! This best-selling textbook merges an enhanced problem-solving structure with substantial pedagogy to assist you to become a successful problem-solver. Early coverage of chemical reactions, accessible explanations and visualizations, and a focus on everyday applications makes understanding easier. The

The mass production and diversification of media have accelerated the development of popular culture. This has started a new trend in the consumerism of desiring new consumption objects and devaluing those consumption objects once acquired, thus creating a constant demand for new items. Pop culture now canalizes consumerism both with