Category: E-Books

Marketing Metrics, 4th Edition, (ePub/PDF) will help you correctly quantify the performance of all your marketing investments, improve marketing ROI, and grow profits. Four prominent experts help you apply today’s best practices for evaluating everything from brand equity to social media, email performance, and rich media interaction. This updated edition

Thoroughly revised for currency and with exciting new practical examples throughout, this popular text offers the tools, practice, and fundamental knowledge for success in the biotech staff. With its balanced coverage of fundamental cell and molecular biology, basic techniques, historical accounts, new advances, and hands-on applications, the Introduction to Biotechnology,

This PDF etextbook, titled Contemporary Occupational Health Nursing: A Guide for Practitioners (2nd Edition) – now thoroughly revised and updated – provides a practical guide for those in training, or practising within, occupational health nursing. Concerned with the health of people at work and the effects of health on work and

From the basic science underpinnings to the latest developments in medical and surgical care, Campbell-Walsh-Wein Urology, 12th Edition, (PDF) provides a breadth and depth of coverage you won’t find in any other urology reference. Now in three manageable volumes, the revised 12th Edition is a must-have text for students, residents, and

In an age of human genome research, new reproductive technologies, environmental challenges, and more, students can benefit from an introductory sociology textbook that is physically informed. Sociology: A Biosocial Introduction, 2nd Edition, (PDF) integrates mainstream sociological research in all spheres of sociology with a scientifically informed model of an evolved,