Category: E-Books

Marketing Strategy and Competitive Positioning 6th edition (PDF) deals with the process of implementing and developing a marketing strategy. The ebook focuses on competitive positioning at the heart of marketing strategy and includes an in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily

The R Companion to Elementary Applied Statistics (PDF) includes traditional applications covered in elementary statistics courses as well as some additional methods that address questions that might arise during or after the application of commonly used methods. Beginning with basic tasks and computations with R, readers are then guided through

Employment and Labour Relations Law in the Premier League, NBA and International Rugby Union, (PDF) studies the employment arrangements of professional athletes in the the National Basketball Association competition, Premier League football competition and rugby union played at an international level. It defines the organisation and regulatory frameworks of these three

An integrated framework for understanding financial markets The Economics of Money, Banking and Financial Markets: Business School Edition, 5th Edition, (PDF) by Mishkin brings a novel perspective to today’s major questions surrounding financial policy. Providing a more finance-oriented approach than The Economics of Money, Banking and Financial Markets, 12th Edition (also

Fundamental Statistics For The Behavioral Sciences 8th edition focuses on providing the context of statistics in behavioral research, while emphasizing the importance of looking at data before jumping into a test. This practical approach provides readers and students with an understanding of the logic behind the statistics, so they understand