Category: E-Books

Customer Relationship Management, 4th Edition, (PDF) continues to be the go-to CRM guide explaining with unmatched clarity what CRM is, its uses, advantages, and implementation. Maklan and Buttle take a managerial perspective to track the part of CRM throughout the customer journey phases of acquisition, retention, and development. Theoretically sound

Brief and career-focused, with cutting-edge topic coverage, the exciting new Criminal Justice In Action: The Core, 9th Edition (PDF) provides an accessible, applied, and real-world introduction to the field. Mesmerizing photos and an engaging magazine-like layout make this concise textbook ideal for a fast-paced course and visual learners. The ebook

Part of the Mount Sinai Expert Guide series, this outstanding ebook Mount Sinai Expert Guides: Critical Care (PDF) provides rapid-access, clinical information on all aspects of Critical Care with a focus on clinical diagnosis and effective patient management. With a very strong focus on the best in multidisciplinary patient care,

The ebook, Psychology’s Misuse of Statistics and Persistent Dismissal of its Critics, (PDF), is an aggressive critique of the misinterpretation of statistical knowledge of populations in mainstream psychology, evaluating the implications of assuming that those statistics constitute scientific knowledge of individuals. It explores the essential nature and historical roots of

The Science of Psychology: An Appreciation View 4th edition (PDF) helps psych. students understand and appreciate psychology as social science and as an integrated whole. Informed by college students’ data, the latest 4th edition’s program extends these themes and enhances their pedagogical value by guiding college students toward topics they