At the end of the twentieth century, the international business worked in an environment driven by the triad of economic power formed by Japan, the USA, and the European Community. Multinational corporate strategies had to be devised within the context of intense global competition between these three economic blocs. Global
Kevin Archer’s eBook, The City: The Basics (PDF) provides a brief yet compelling overview of the study of cities and city life. The ebook draws on a range of perspectives – political, cultural, economic, and environmental aspects are all considered – to provide a broad comparison of the evolution of
Computer Networking 7E Global (PDF) motivates college students with a top-down, layered approach to computer networking. It is unique among computer networking etextbooks. Computer Networking: A Top-Down Approach Seventh Global Edition builds on the renowned authors’ long, tried and tested tradition of teaching this complex networking subject through a layered
Megson’s New and updated Introduction to Aircraft Structure Analysis, 3rd Edition (PDF) covers the basics of structural analysis as applied to aircraft structures. Coverage of energy methods, elasticity, and virtual work set the stage for discussions of airworthiness/airframe loads and stress analysis of aircraft components. A lot of worked examples,
Introduce your students to strategic management with the market-leading textbook, Strategic Management: Concepts and Cases: Competitiveness and Globalization 12th edition (PDF) that sets the standard for the course area. Written by respected scholars who have taught strategic management at all educational levels, Hitt, Ireland, and Hoskisson’s latest 12th edition provides a